GQA Job Opportunity – Marketing Executive
As a part of our ongoing growth we are looking to recruit a marketing professional to join our team.
The exciting role is with GQA Qualifications, a leading qualifications writing organisation currently working in 17 industrial sectors including Nuclear and Petro-Chemicals, Construction and Glazing, Meteorology, Automotive, Print and many more.
JOB TITLE: Marketing Executive
JOB LOCATION: Sheffield office based with occasional travel within the UK as required
JOB PURPOSE: To promote and positively build the presence of GQA using social media and digital marketing, driving engagement across relevant platforms to elevate brand awareness and achieve company objectives
JOB DETAILS: This role requires office attendance 5 days a week, covering 25 hours.
Salary £25k pro rata
REPORTING TO: The Marketing Team
Key Responsibilities
- Develop and execute an innovative social media strategy, leveraging collaborative initiatives and paid campaigns
- Generate captivating content that resonates with GQA’s brand identity, including videos, podcasts, and compelling imagery.
- Curate and maintain a dynamic social media calendar, focusing on platforms like LinkedIn, Instagram and YouTube with potential expansion to other emerging platforms.
- Collaborate closely with internal stakeholders and external partners to align social media efforts with broader marketing objectives and deliver content scheduling across all channels working with the Marketing team.
- Collaborate closely with the Marketing team to ensure all efforts are aligned with the overall marketing strategy and plan
- Identify and recommend proactive and reactive opportunities for GQA to be part of trending topics and conversation.
- Updating company website with new content in line with business requirements
- Provide detailed social reporting and campaign insights that demonstrate to the business social media’s effectiveness.
- Analyse the success of campaigns, translating data into recommendations and plans for revising the social media campaign activities
- Stay informed about industry trends and competitor activity, adjusting strategies accordingly to maintain a competitive edge.
GQA Qualifications Ltd Person Specification
- Previous experience managing social media is essential with demonstrable experience in a B2B environment.
- Strong knowledge and confident use of social media platforms (LinkedIn, Facebook, Instagram).
- An excellent understanding of social media and the specific marketing tactics required to optimise each platform.
- Strong collaborator – able to work with the wider marketing team, internal stakeholders, external partners to create and manage content that is on message.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively in a fast-paced environment.
- Demonstrates high personal credibility – acts with integrity, delivers commitments consistently to a high standard, confident and positive.
- Highly proficient in spoken and written English, especially business and content writing.
- Strong analytical skills, with the ability to interpret data and translate insights into actionable strategies.
- Creative flair and proficiency in content creation.
- Proven ability to communicate at all levels and an ability to foster and maintain successful working relationships with internal and external stakeholders.
- Pro-active delivery focus with an ability to get things done.
- Ability to present information effectively and contribute positively at both internal and external meetings.
To apply for this role please send an up to date CV to: vivien.globe@paceresourcing.co.uk
Closing date for applications 20th June
